New campaign encourages reading
WHY?
The initiative primarily focuses on the young generation. Its objective is to rediscover the tradition of reading and promote it as a gratifying leisure activity.
HOW?
Short online videos are at the forefront of the campaign. The first ten-minute film, created in 2009, is composed of animated sequences and footage of famous personalities who respond to questions such as What role do books play in your life?, Have you ever been saved by a book?, Which is your favourite?
A new combined project was established in 2011 with videos featuring personalities from the realms of Czech culture and society (singer/songwriter Xavier Baumaxa, writer Robert Fulghum who is very popular in the Czech Republic, writer Radka Denemarková, actress Martha Issová, famous Czech economist Tomáš Sedláček, writer and scriptwriter Jaroslav Rudiš and musician and illustrator Jaromír 99) that blend their statements with animated versions of their favourite literary characters. A children’s video inspired by the acclaimed book Lichožrouti by Pavel Šrut and Galina Miklínová accompanies the interviews.
WHERE?
The campaign Kniha – závislost na celý život (Book – Hooked For Life) can be found on www.sckn, www.rostemesknihou.cz, www.svetknihy.cz, FaceBook, YouTube and other websites of publishing houses and distributors.
