What if the European elites decided to leave the exhausted continent and choose “elitexit”? Would they be able to build a new, wiser civilisation?

Literary fiction, Prose  |  English sample translation available

Robert Holm, a Danish branding expert, arrives at a marketing conference in Shanghai, China. While visiting a big shopping center, he witnesses the deaths of two people. This experience shakes him deeply and Holm decides to fight capitalism and its artificial consumerist world. From now on he wants to use his expertise to improve the quality of the environment, avert global warming and motivate people to live in an eco-friendly way. With the help of social networks he manages to start a mass migration. Led by Robert Holm, the European elites leave the continent and settle in war-ravaged Syria, where they build a new civilisation based on a simple life with conservative values. This new society is shielded from the old world by a wall. But this wall is a hi-tech invention creating a mere bubble amidst the apocalypse.